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Got burning questions? "What?" "Who?" "How?" "Why?" Here are some answers! Contact me if you have more questions!

 What is createtcetera?


Pronounced "create etcetera", createtcetera began as a blog documenting my design experiments in early 2012 after years of being in the making. In late 2013, it transformed into a Facebook page reaching a wider and a more engaged audience. This website is aimed to work as a central directory of my projects, a portfolio of sorts.


Over the years, I have dreamt and discussed with my close friends, the possibility of embarking on a very special project. That of living my life for art, through art. Createtcetera is the first step towards this lifelong dream. By serving people who appreciate arty, crafty, folksy (and at the same time, contemporary) designs to brighten their and their close ones' lives, I will continue doing what I do best, while bringing beauty and joy to the lives of countless others. Win, win. Right? Right!


I believe that each individual is unique, as are their relationships to other individuals around them. Createtcetera is all about creating personalized art, using both words and design, but in myriad ways and means - hence the all-encompassing term "etcetera". I am excited by the idea of developing unique projects for each and every one of my clients.


Making stuff, along with writing, has become my form of meditation. And this is my temple. Welcome to createtcetera.


Who am I?


My name is Atreyee (and I also go by a variety of other nicknames, but that's another story). I am a designer, art teacher, creative writer, dreamer and all-out nerd (yes, I wear that particular cap extra-proudly) based in Mountain View, California. My specialties are imaginative, personalized and handmade greeting cards, invitation designs and home decor. I work with different media like acrylic paint, watercolor, ink, clay, wood, fiber, photography, found objects and mixed media. I am a Columbia University's architecture school graduate and have previously lived in Nagpur, Pune, Mumbai and New York. Apart from everything design, I am also passionate about books – especially classics, fiction and comics – poetry, baking and traveling to little known places.


How did I get into making stuff all the time?


That's because I cant sit still. Just kidding. Sort of.


I have a background in architecture, design and publishing. Five years of undergraduate studies, a break year of experimenting with different facets of architecture in profession and two years of grad school, followed by one more year of grueling internships makes for nine really fast, rewarding and exhausting (all at the same time) years in five amazing cities. But during all of that (and even the years before that), first and foremost I have been creating. "Duh," you say? Well, I have not been just creating architecture submissions and research papers, but also the following:

Creative writing, poetry, essays, prose, blogging. Sketching, doodling, painting, using oil, acrylic, watercolor, ink, etc. Illustrating stories, poems and situations. Making greeting cards, picture frames, calendars, comic strips. Photography. Abstraction. Transformation and best from waste. Paper crafts and scrapbooking. Knitting, crocheting, needlework and sewing. Event planning. Home decor. Traditional Indian art forms like mehendi (henna), rangoli, alpana, warli, etc.


A lot of etceteras.

Why do I choose to continue?


I love to work with my hands and create projects personalized to suit occasion, mood and character, be it gifts, home-decorating, accessorizing, event-planning and more. I like to use different techniques to do so. I experiment with words, color, texture, light, shadows, volumes, etc. to express the best possible embodiment of intangible elements. I like minimal elegance at times, while at others, I feel the need for boldness - in thought, action and creations.


I like interacting with people and getting to know what makes us humans tick. I believe that every single person one meets, even if for a minute, changes forever the way one looks at life. Because of that, it is fascinating to me, to be able to design specifically for individual thoughts and tastes.


And so, I continue venerating my paintbrushes and geeking out over the scrap-paper aisle at the local art store. 


Promoting creativity, individuality, thoughtful gifting, and the joy of hand-made DIY.

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